Firehose reloaded
Steve Rubel riprende la metafora dell’idrante
tre anni dopo Gaspar Torriero
Interessante la differenza sul come usare l’idrante:
To mitigate this ongoing trend of streams, communicators will need to: 1) be as ubiquitous as possible, 2) adopt multiple messages, stories and formats and 3) make sure you allow your employees to get out there – in other words, [...]